Sports marketing is a booming industry. Specific skills as well as experience are needed to make a success in this competitive and constantly evolving sector. As an optional program of ESSEC “Grande école”, the International Sports Marketing Chair offers a training fitted to these needs.
The Chair has three motto: “Learning by doing”, “Nothing is more useful than a good theory” and"An efficient manager is much more than a brilliant mind".
The Chair offers class lessons, seminaries, conference sessions and case studies authorized by our partner companies or big sport institutions asAdidas, Havas Sports & Entertainement, Heineken, the IOC, the UEFA and the United Nations (Sport for Development and Peace).
Thus, this program allows the students to work with privileged interlocutors.
This program is also recognized by the international press.