Mornings or afternoons courses about
"Marketing of sports"
taught by Professor Frank Pons from
the University of Laval, Canada
and lectures program about "Marketing strategies" at NBA, ESPN, ADIDAS and PREMIER LEAGUE
Seminar in Switzerland in April
2 days at the IOC in Lausanne and 3 days in the UEFA headquarter in Nyon
Mornings are dedicated to courses "Marketing through sports" taught by Professor Thierry Lardinoit,
head of the Chair
Afternoons: lectures given by IOC, UEFA
or Mastercard Managers
about "Marketing and medias strategies"
or "Sponsoring strategies"