The third session of Global Sports Forum took place at Congress Palace of Catalonia in Barcelona, from March 9th to March 11th of 2011. It was a great success for the International Sports Marketing Chair.
Thanks to a multidisciplinary team within which there were students, professors, and other managers, from the Chair or not; and thanks to the help of Microsoft that gave 2 Surface tactile desks, the Chair could submit its student's works during the forum (see at the bottom of the page) and a workshop during the Friday afternoon.
Here is the debrief video:
Effects of this event were direct. Here are two articles about the Chair's workshop, published in Spanish press soon after the GSF:
The Chair also wants to mention that several of its partners were present and fueled all the debates and collective reflexions on current sports marketing stakes.