Sports marketing is a booming industry. Specific skills as well as experience are needed to make a success in this competitive and constantly evolving sector. As an optional program of ESSEC “Grande école”, the International Sports Marketing Chair offers a training fitted to these needs. The Chair has two mottos: “Learning by doing” and “Nothing is more useful than a good theory”. The Chair offers class lessons, seminaries, conference sessions and case studies authorized by our partner companies or big sport institutions as Adidas, Havas Sports & Entertainement, Heineken , the IOC, the UEFA and the United Nations (Sport for peace and development). Thus, this program allows the students to work with privileged interlocutors. This program is also recognized by the international press. |  |
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