Join our Facebook Community                                                                                         


The chair becomes the Sport Business Track!

Under the leadership of Mr. Blanquer, our CEO, the implementation of the strategy "3i" ESSEC involves many changes, including the organization of programs.
We take this opportunity to transform the International Sports Marketing Chair in Sport Business Track.
The concept of Sport Business is indeed closer to the current offer of the curriculum that addresses the overall economy of sports beyond marketing questions. It also better reflects the diversity of the responsibilities of our graduates.

Alongside education, the activities of the International Observatory of Sports Consumption (ESSEC - IOSC), created in 2013, are growing. 

Furthermore, here is the new generic address to request information, sending offers ...:

The Chair is recruiting its 14th Class!

Are you interested in sports?
Do you want to join the International Sports Marketing Chair?

Apply now!

The Chair recruits a promotion of 15 to 17 students, selected by the application and the interview in front of a jury composed of one or more members of the teaching team, a business partner and /or graduate-ESSEC Chair.
Only students of MSc- ESSEC "Grande Ecole" (in the 2nd, 3rd, 4th or 5th year), ESSEC BBA (final year) or ESSEC Specialized Master's can apply to the chair. 

Apply now!

Good luck
to all the candidates!

"Marketing through Sport" Seminar at ESSEC Asia-Pacific in Singapore

ESSEC's International Sports Marketing Chair is launching its "Marketing through Sport" Seminar in Singapore. The first seminar will be held from October 29th to 31st, 2014. 

Publication from the International Observatory of Sports Consumption

ESSEC's International Observatory of Sports Consumption (IOSC) celebrated its first anniversary with the publication of its first results in L'Equipe - the French sport newspaper. 

In addition, our Observatory’s work was published in La Tribune, Nouvel Obs Plus and CapCampus. Radio France Inter also mentioned our researches.



ESSEC's IOSC measures and analyzes the impact of sports in the audiovisual media on sporting activities development The main purpose is to help sports stakeholders increase the number of people regularly practicing sport and to contribute to fight sedentary behaviors.

More information about the IOSC in the Press

New Chair program - fully in English!

The International Sports Marketing Chair is pleased to inform about the launch of the new Chair program, which will be fully in English!

The Chair is currently recruiting the 14th promotion. The recruitment process is in French, but for the 15th promotion, the application form and the interview, will be in English.

More information about the recruitment process


Launch of the international observatory of sports consumption (October 2013)

The Chair is pleased to announce the launch of the international observatory of sports consumption in partnership with Eurosport and Toluna, an international platform providing actors from the world of professional sports with the tools to gauge their media campaigns and their capacity to inspire audiences.

Looking at 10 European countries and using data from both audience figures and online panels, the objectives of the Observatory are threefold: 
· To recurrently observe and analyze the evolution of sports consumption and highlight sports diversity and new practice trends; 
· To understand the interactions between the media and sport practices and evaluate the impact of the media on sport practices evolution; 
· To contribute to the fight against sedentary behavior and obesity and encourage sport activity diversity.

Back from the Doha Goals Forum 2013! (January 2014)

2013 ended a on high note for the Chair students. For the second consecutive year, they were invited to the Doha GOALS Forum in Qatar.

These 4 days were very inspiring and allowed our students to exchange and discuss with major actors of the sports industry and international high-level sportsmen such as the American sprinter Michael Johnson and the ex-NBA player Dikembe Mutombo. 

The 13th Class of the International Sports Marketing Chair!

We have the pleasure to present the Chair's 13th Class.

Congratulations to Corentin BONIFACE, Albane BOREL, Thomas BOUE GRABOT, Anaïs BOSIO, Martin DUBERGA, Julie DUBROUX, Mathilde GOY, Alexis GRARDEL, Loïc HOSCHEIT, Aymeric LABASTE, Mohamed LAYACHI, Sacha LEHMANN, Baptiste MORTGAT, Gérard NGO, Irène VIANA, Wenxi XIE, Damien ZOETELIEF! 

The teaching activities of the Chair will start on January 6th 2014, a few days before a weekend of sports and work in Clairefontaine (home of the French National football team). The Chair is also proud to announce the date of its seminars in Switzerland and London, two key moments of the learning process.

 Switzerland (IOC & UEFA): from February 23rd to 28th, 2014

 London (LOCOG, the FA, NBA...): from April 13th to 18th, 2014

Tony Estanguet (M07) confirmed as member of the Athletes' Commission for the International Olympic Committee (IOC) (May 2013)

After a sporting career that won him three Olympic titles and three World Championship titles, Tony Estanguet (M07) has been officially elected at the Athletes' Commission and will become member of IOC (International Olympic Committee) in July for the next 8 years.

By its ability to implement the conditions of preparation that lead to outstanding performance, Tony embodies the principles of commitment, respect, resilience and analysis that ESSEC International Sports Marketing Chair wishes to pass on to its students.

The Chair team offers him its most sincere congratulations and is proud to count him among its graduates. We are sure that Tony will keep on inspiring our culture and approach to performance.

Send him your congratulations messages on the Chair's Facebook page.

The 12th Class of the International Sports Marketing Chair in London! 
(May 2013)

During the first week of May, the Chair was hosting its annual seminar in London. Along the course of Marketing of Sports Organizations of Prof. Frank Pons, the group went to the UK headquarters of several of the top sports organizations: the NBA, Wembley (the FA), the LOCOG, London Partners, Havas S&E and Sport Revolution. The conferences were very much appreciated by students.

The full program here.

At the NBA Europe with Benjamin Morel, Senior Vice-President

The 12th Class of the International Sports Marketing Chair at IOC and UEFA headquarters! (March 2013)

The Chair is hosting its annual seminar in Switzerland at the IOC in Lausanne and UEFA headquarters in Nyon. Students are attending the course of Marketing through sport by Prof. Thierry Lardinoit and conferences from top managers of the IOC, UEFA and Heineken International about their Branding, Consumer experience and Media strategies.

The full program here.

Sports marketing is a booming industry. Specific skills as well as experience are needed to make a success in this competitive and constantly evolving sector. As an optional program of ESSEC “Grande école”, the International Sports Marketing Chair offers a training fitted to these needs.
The Chair has three motto: Learning by doing”, “Nothing is more useful than a good theory and "An efficient manager is much more than a brilliant mind".

The Chair offers class lessons, seminaries, conference sessions and case studies authorized by our partner companies or big sport institutions as Adidas, Havas Sports & Entertainement, Heineken, the IOC, the UEFA and the United Nations (Sport for Development and Peace).
Thus, this program allows the students to work with privileged interlocutors. 

This program is also recognized by the international press.

You must be logged in to add gadgets that are only visible to you